MEDIA RELEASE
January 19, 2009

Collaborative program offers support to those who want to quit

Toronto, ON - National Non-Smoking Week is January 18 to 24 and Ontario?s leading healthcare associations want to help you quit using tobacco. The Clinical Tobacco Intervention (CTI) Program is a collaborative effort between The Ontario Medical Association (OMA), the Ontario Dental Association (ODA) and the Ontario Pharmacists' Association (OPA) designed to help healthcare professionals assist their patients in their attempts to quit smoking.

?Many people begin the new year with resolutions to stop smoking,? says Dr. Larry Levin, President of the ODA. ?As primary healthcare providers, physicians, dentists and pharmacists are trusted and viewed as credible sources of health information that can play a vital role in helping individuals become smoke-free.?

The founding members of CTI continue to express concerns about tobacco use and its negative health effects on patients. The CTI program was created in 2000 to educate and support physicians, dentists and pharmacists in providing their patients with the tools and knowledge necessary to become smoke-free.

"Smoking causes heart and lung disease and is responsible for approximately 13,000 deaths in Ontario each year," says Dr. Ken Arnold, President of the Ontario Medical Association. ?Deciding to quit smoking can be a life-saving decision and your doctor can help you come up with a viable and effective plan."

Through CTI, practitioners in Ontario can provide their patients with the tools to enable a commitment to tobacco cessation activities. This is accomplished through the dissemination of education materials, joint continuing education programs, ongoing support and patient follow-up.
"Pharmacists are accessible in communities across Ontario and provide expert advice in medication management," says Tina Perlman, Chair of the Ontario Pharmacists' Association. "They are readily available to assist patients in initiating a smoking cessation program and monitoring them to ensure the best results possible."

Created in 2000, the CTI program is active throughout the year. It firmly believes that National Non-Smoking Week is one of the best times of the year to consider smoking cessation and is committed to enabling patients, through their healthcare providers, to revisit their quitting goals and take the first step towards becoming smoke free.


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For more information

Bonnie Dean
ODA Media Relations
Tel: 416-922-3900, ext. 3305.



Backgrounder
What is the CTI Program?
The CTI Program is a co-operative effort between the Ontario Medical Association (OMA), the Ontario Pharmacists? Association (OPA) and the Ontario Dental Association (ODA). CTI provides a systematic approach to help medical, dental, and pharmacy professionals assist their patients to stop using tobacco products.

CTI provides an evidence-based approach to enhance the tobacco cessation interventions of health-care practitioners, namely dentists, physicians, pharmacists, and their support staff, through the dissemination of education kits and continuing education programs. Each association works to increase the awareness, role, and quality of the CTI program delivery to their members.


Why is CTI Important?
Smoking remains the number one preventable cause of death and disease in Canada. It is estimated that smoking prematurely kills three times more Canadians than car accidents, suicides, drug abuse, murder and AIDS combined. Research indicates that healthcare professionals can play a significant role in patient smoking cessation efforts and that patients themselves are receptive to such advice and assistance.


Why Dentists, Physicians and Pharmacists?
Why do patients look to their healthcare providers for advice and support with tobacco cessation?

There are some very good reasons:
  • The majority of people who smoke see their dentist, physician or pharmacist at least once a year
  • The public sees their dentist, physician and pharmacist as the most credible source of health information and rely on advice from these health care professionals when managing their health
  • Dentists, physicians and pharmacists have an extended knowledge of smoking/tobacco cessation
  • Tobacco use has been associated with a range of oral diseases, from gum disease to oral cancer. As experts in oral health, dentists are able to provide best practice in brief but effective interventions to patients in all stages of the quitting process
  • As experts in stop-smoking medications, pharmacists are able to assist you in the correct administration of these drugs
  • As primary health care providers, physicians understand the full breadth of smoking related illnesses and can provide you with support as well as a variety of stop smoking options.
  • These professionals can also refer patients to other cessation programs like the Canadian Cancer Society?s Smokers Help Line (1-877-513-5333)

Ask Your Healthcare Professional
So how does CTI help you? By educating and informing your health care provider about the best ways for patients at any stage of the quitting process, the CTI program provides increased opportunities for you to find support and assistance you need to quit tobacco for good!

All physicians, dentists and pharmacists in Ontario have access to the CTI Program through their professional association which provides practitioners with training, intervention strategies and resources to include tobacco cessation practices with patient care.

A health care professional you trust can be the key to quitting tobacco when you are ready. They have access to resources and understand the various types of strategies that can increase your chances of quitting. Next time you are in for an appointment ? ask them about how they can help you with tobacco cessation, or if they know about the CTI program. Check us out at https://www.ctica.org.


The CTI program us a co-operative effort between the Ontario Medical Association, the Ontario Pharmacists Association and the Ontario Dental Association. CTI provides a systematic approach to help physicians, dentists and pharmacists assist their patients to stop using tobacco products. Funding for this program has been provided, in part, by the Government of Ontario.


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